It is a technological advancement in software that helps take the guesswork out of understanding your customers, students, exam takers, participants, or users. It helps us understand how humans communicate with their eyes and eye movements. It is used in medical research for the human vision system, and for scientific applications, psychology, marketing, product design, education, testing, and human-computer interaction. Eye tracking software measures where people are looking and for how long, which helps you know how users are viewing your site and what stands out to them. It allows you to understand a user’s true interests by following their eyes. The technology also protects against fraud by detecting when robots are using the site rather than humans. Knowing what users are actually looking at can make targeting your message to your preferred audience more effective. You may be surprised to learn what people pay attention to may be different than you believe. Research ha...
While instructors utilize remote proctoring software to examine the behavior of remote students, they learn how long users take to develop a process, and how long they spend on each part of that process. This provides insight into students’ thought processes, and knowledge about their behavior by observing how students interact with content. Remote proctors are also able to monitor students for distractions or fatigue, or if students’ attention is wandering.